Whether a small business is running its own SEO operation, or has decided to hire a marketing firm to help advertise their product or service, there are many strategies that can be used to guarantee success.
Too many keywords or poorly-implemented search terms can actually lower the search engine ranking for a business, making it important to launch an SEO campaign that will help rather than hinder your company’s Internet presence and brand.
Below are 6 top tips to help small business owners achieve SEO success:
1. Consider Quality Content—
Your customers want content that will grab their interest, give them new information, and keep them reading and exploring your site. Show your demographic the respect they deserve with intelligent and educational data, and they will respect your company in return.
Above-average and enlightening content will also allow your site to stand out from the crowd, possibly sending more Internet traffic and potential customers your way.
2. Killer Keywords and Key Phrases—
It’s important to find keywords and key phases relevant to your product or services, but try to steer clear of the more obvious ones to avoid getting lumped in with your competition.
Some SEO experts recommend researching high-ranking search engine hits in your company’s category to figure out what sets them apart, and which keywords and key phrases might be getting them all of the attention. So study the sites of your high-ranking competition to seek out their secrets.
3. Frustration-Free Fact Finding—
When a consumer is researching a product or service, hoping to purchase, they want the information-gathering process to be as simple as possible. This makes it vitally important to have a user-friendly website that loads quickly and boasts easy-to-navigate menus on every page.
If a potential customer becomes frustrated because they’re unable to find the facts they seek about your company, they will leave your page in search of easier pickings.
In short: People are busy, so skip the fancy, slow-loading graphics and present simple and clear information to keep the customer engaged.
4. Super Social Media Marketing—
Obviously you will want to seize social media marketing opportunities such as creating a Facebook page for your brand, opening a Twitter account, and utilizing other networking sites like Pinterest, LinkedIn, YouTube, etc. But creating social media presence means more than merely representing your company; you’ll need to maintain interest as well.
Updating your assorted social media pages daily is highly recommended, as this can drive traffic to your company’s sites and get your name out there when people share your interesting content with friends.
Also: Remember to register with all major search engines. Don’t wait for the world to find you—let them know exactly where you are from the get-go.
5. Stagnating is Silly—
Because SEO is a constantly evolving beast, be careful not to get stuck in a rut with your keywords, key phrases, marketing choices, or by following the latest trends. Trends are what everybody else is doing: that’s what makes them trends. You want to stand out and be an SEO leader, not a member of the herd.
Try different things and conduct “experiments” with different SEO strategies, taking notes on what does or doesn’t work for your company, and never be afraid to try something completely different. Everything changes, so what didn’t work a year ago might win your business major web traffic today.
6. Terrific Titles and Tags—
Use every opportunity to attract clientele to your website, including titles that stand out and pop, separating your brand from the generic, overused and bland headings currently boring people on the Internet. And make sure the tags at the bottom of every article are optimal for your product and attract your desired demographic.
All images should be given names that double as search engine tags, and describe what is being pictured for those with slow or non-loading computers. This helps people with less powerful technology be able to feel like they’re still in the loop and able to glean the information they need.
Getting customers to your site is the first step towards a sale, making it an extremely important piece of the marketing puzzle. Use the steps above to help your company achieve search engine optimization that will turn your small business into a huge success.