The Psychology of Color: Picking a Perfect Paint for Your Personality



The effects of color on our moods has been studied, with experts finding that the shades with which we surround ourselves can drastically change our mental and physiological states for the positive or negative.

There are many variances, of course, because everyone has different associations and memories psychologically tied to certain hues, but there are colors that tend to affect the general population in similar ways.

Below are some useful color choosing tips and the effects research has shown they may have on our mindset.  


1. Red is vibrant. Popular in restaurant and food product branding for its eye-catching and appetite-stimulating appeal, red has been shown to speed up the heart rate, raise blood pressure and increase levels of energy.

If you like red, you are likely a strong-willed and high-spirited person with a passionate appreciation for bold décor and strong design statements.

Often used in interior design to bring the homeowner good luck, red is considered a very rich, saturated color generally used for accessories. But if you have a larger room and feel like red represents your personality, don’t be afraid to go big and paint a feature wall this lively color.


2. Blue is soothing. Well-known for the calming effect it has on almost everyone, all one has to do is look up at the sky on a sunny day to understand that blue makes us feel good.

Blue has also been shown to lower body temperature and slow heart rate, making it a great choice for a bedroom or relaxing retreat.

Many people like blue, and a room painted in this color can reflect a person who is peaceful, serene and even-tempered. If you have high blood pressure, blue walls might actually improve your health with their relaxing vibe and pulse-slowing influence.


3. Yellow is cheerful. If you want to make a room feel happy, welcoming and bright, yellow walls might be just the uplifting addition you’ve been seeking. Yellow can create a welcoming feeling and bring light into a room, making it an excellent choice of paint color for the walls in a small or dark home.

Studies on the psychological effects of colors have shown that yellow can actually raise self-esteem and create a feeling of well-being in those who surround themselves with this joyful hue.

People who gravitate toward this color are often optimistic and known for being observant and good at communicating, according to color psychologist, Heinrich Frieling.


4. Green is goodness. The most common color associated with nature and a favorite of compassionate people, green seems to communicate to humans on a subconscious level that we are safe. We feel a primal sense of calm confidence when surrounded by this lush color of abundance and harvest.

Used by interior designers to promote healing, health, wealth and new beginnings, green is a favorite color of those who are perceptive, intuitive and comfortable with themselves.

Green has also been shown to increase productivity, so consider using this hue in workspaces and offices.


5. Purple is creative. Proven to stimulate brain activity and loved by artists, musicians and people with inventive minds, purple represents spirituality, self-awareness and emotional growth.

Purple is considered an excellent color for meditation rooms and studio walls because it can stimulate the imagination of those who surround themselves with it, inspiring people to dream and be innovative.


6. Brown is warm. A stabilizing, earthy and comforting tone, perhaps because we associate it with the natural world, brown is a great color to bring neutrality, depth and calm into your home.

Used in interior design to create a rustic feel with accessories in shades from beige to deep chocolate, the right shade of brown on a wall can make lighter-colored furniture and décor pop in contrast.

Those who like brown tend to favor stability, routine and security in their environment.


Color can enhance feelings of relaxation, well-being, increase appetite, soothe, energize, stimulate, forge creativity and more, making it necessary to choose design colors that create the atmosphere you desire in every room. Use the psychology of color tips above to cover your walls in shades that perfectly represent your personality and goals.