Tag: business

Practical and Promotional: 7 Best Business Branding Products



Everybody likes to get something for nothing, which makes using promotional items to publicize and brand your business a brilliant marketing move. Whether you have a trade show coming up, or just want to reward loyal customers while potentially finding new ones, giving away free gifts with your company’s logo can really pay off.

When selecting products to use for advertising, it’s important to think about your target demographic to determine which types of promotional items they will use, and how often. But there are also many products universally used by people that are a safe and smart choice for those seeking promotion.

Below are the 7 best business branding products to consider that are practical as well as promotional:  


1. Water Bottles—

Considering that humans need it to live, anything that carries water around for us is a useful and popular promotional item that can get your company’s name into offices, out on errands and into gyms.

Be sure to take advantage of the large advertising area allowed by a sports bottle or tumbler cup by including your business logo, physical address and website, if possible.


2. Computer Dusters—

Specially made to be fuzzy and computer screen-safe on one side, computer dusters with your company’s information printed on the top are a great way to make sure your product receives real-world use.

Especially if your target demographic involves personal computer users, or those who work in an office setting where they stare at a screen all day, a computer duster will be appreciated on a regular basis.


3. Docking Stations—

Everyone has cellphones and other small electronics that need charging, making a docking station a highly helpful promotional item.

The fact that people tend to keep chargers in the same spot might give your company’s logo a permanent prime real estate spot on the desk in an office full of people, potentially exposing your business brand to many.


4. Lunch Coolers—

A large number of people save money by bringing their lunch to work from home, and if you give them a great cooler with which to do this, you’ll be getting your name out there on a daily basis.

If your target demographic involves sports fans, consider giving away larger sport coolers that hold multiple cans and bottles, with your company’s logo proudly adorning the outside for all to see.


5. Business Cases—

Especially if your company serves those who work in the world of business where laptops and travel are essential, giving away computer cases and messenger bags might really get your name out into the world.

In addition to using business cases, computer and messenger bags as free giveaways for clients, these types of items can make excellent employee morale-boosters while branding your business everywhere your people take them.


6. T-Shirts—

A promotional item classic, there is no denying the practicality or advertising power of a T-shirt. A T-shirt with your business logo, information, and a clever slogan can spark conversations amongst friends and strangers that may lead to new business.

Be sure to order high-quality T-shirts that are mostly cotton so they will actually be worn, and if you’re located in a colder climate, consider jackets with your logo for higher public visibility.


7. Tote Bags—

Everyone goes shopping, and placing your company’s name on the side of an eco-friendly tote bag will get it out into the general population to be seen by lots of people.

The most practical version of this promotional item would be one large enough for grocery shopping.


Popular because they’ve been proven to increase name recognition and create new clientele for companies who utilize this powerful marketing tool, promotional items can really help to brand a business. Consider using some of the popular and practical promotional products above, or any others you think might help your company become well-known and successful.

Hiring Like a Boss: How to Recruit Efficient, Effective Employees



It’s easy to find adequate employees who can do the job required of them, but most companies are seeking more than satisfactory: they want to recruit workers who will help the company move forward. The world is full of clock-watchers, but assembling a team of motivated self-starters can take any business to the next level.

Below are 7 tips to help anyone hire the best employees for the job.


1. Let Diversity Deliver—

When considering new employees, avoid hiring a team full of people like yourself. You already have your point of view to offer, and hiring those with similar backgrounds might feel comfortable, but it won’t take you anywhere you haven’t already been.

The world is multicultural, and if you’d like to profit from it, you need to echo this diversity within your team. Having a variety of life experiences from which to pull ideas is a valuable resource that can push your company in profitable directions you might not have imagined.


2. Be Clear on Compensation—

To avoid wasting time spent interviewing someone who isn’t going to accept the job offer if you decide to make it, clearly establish the available position’s job requirements, salary, bonuses, benefits, vacation and sick leave from the very beginning.

If there is room for negotiation, set your limits early, and if the work compensation is set in stone, let the applicant know this early-on to avoid pointless follow-up interviews.


3. Call on the Crew—

Having current employees participate in the hiring process via group interviews can help you determine who might be the best match for available positions. Your present team knows exactly what the job involves because they do it every day, and might offer valuable insight on potential new hires.

Including the crew will also allow everyone the chance to interact interpersonally during the interview, to confirm compatibility amongst employees.


4. Don’t Discount Different—

When perusing potential job candidates, avoid following a formula of rigid requirements, and listen to your intuition. Don’t discount someone lacking experience or a traditional background for the job, because people may surprise you when they adapt quickly and excel in a new field.

The charmer with a theater degree might be amazing at sales, for example, because one of the most important aspects of sales is selling yourself, which is what actors do best. If you have a good gut feeling about a non-traditional applicant you’ve interviewed, consider giving different a chance – you may be pleasantly surprised.


5. Find Former Feedback—

People can change, but you don’t want to waste your training time and money undoing bad work habits you didn’t detect in the screening process. For this reason, calling former employers of potential new hires to ask about their job productivity is a smart move.

If there are no references, this should set off warning bells in your head, but be sure to ask why before you throw the application into the “no” pile. There may be a logical reason (i.e. the company went out of business) or a situation that can be explained.


6. Consider Commitment—

Training can cost money, not to mention the time lost by mentors teaching trainees new skills. This makes it important to hire people who see your open position as a career and not just a stepping stone.

Ask probing questions during interviews to make sure you’re hiring someone seeking a future with your company, and discuss long-term employment goals.


7. Grab the Go-Getters—

Unfortunately, when faced with an amazing candidate, some managers avoid hiring them for fear of losing their job to the motivated soul sitting before them. This is a huge mistake, because exceptional employees are not competition: they are the people who will make you look good for hiring them.

Be confident that your job is secure, and consider a smart new hire the person who will help you achieve your next promotion.


As the boss, you feel excited about the success of your business, and need to hire employees who not only share your enthusiasm, but want to work hard to turn all potential opportunities into victories. Use the hiring tips above to recruit the most efficient, effective employees possible to increase profits and make your company a success.