Tag: social media

A Musician’s Guide: Top Ways to Promote Your Original Music

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The music industry has been drastically transformed over the last decade, with the days of musicians struggling to get signed to music labels for promotion long gone, thanks to the Internet.

Self-promotion has never been easier, but with so many others also utilizing the marketing tools available, it’s still important to do everything possible to get noticed.

Below are 6 top ways to promote your original music and develop a large fan base.

 

1. Find Your Folks—

Before you start targeting your demographic, you need to figure out to whom your music appeals, and advertise accordingly. Pay attention to the types of people who appreciate your songs and come to your shows.

Don’t waste money and time promoting yourself in the wrong places, or playing shows in venues that don’t generally feature your genre. Instead, figure out your target audience and aim directly at them.

 

2. A Wonderful Website Works—

An interesting, catchy name will help people you meet remember your band—especially those with a few adult beverages in them—so don’t forget to apply the same principle to your band’s website.

Be sure to update your website frequently, with upcoming show/tour dates, music samples and a well-written blog with the latest news.

Fans also love to connect with their favorite musicians, so if you can offer a section below blogs in which you reply to comments, you will win major loyalty points.

 

3. Utilize Social Media—

Oh, what the bands of yore would have done for the golden opportunity to market music that social media now provides, so don’t waste the chance to reach thousands of people via the Internet.

A Facebook musician page is necessary, with frequent enough updates to keep fans interested, but not so many they become annoyed and hide or “unlike” your page.

A Twitter account can allow bands to remind fans of shows and recent news, and a music-sharing site (example: ReverbNation) can offer a place to showcase music and connect with other bands.

 

4. Be People Pleasers—

Music fans can be some of the most loyal and dedicated supporters on the planet, but you need to give them the chance to know you before they can love you.

Be sure to have a compelling bio written for the band (or solo musician) with plenty of detail, personality and charm, but keep it concise enough that it reads smoothly.

Musician photos—be they live, studio, or candid shots—will also help fans feel connected to their favorite musicians, so include plenty of pics on all websites and social media.

 

5. Manage Your Marketing—

If you’re playing a tour, or even a single show, don’t count on the promoter or the venue to advertise for your band. Surprisingly, even though they profit from a larger crowd, many bars and clubs don’t have the manpower, knowledge, or desire to make sure your upcoming gig is successful.

Make flyers to be put up around every area you’re going to be playing, and get them into the hands of someone who will make sure they’re distributed before your show.

Sometimes you can call the club and mail show flyers ahead to be posted, and some musicians have “street teams” of dedicated fans who get word out for them, which really helps.

 

6. Give a Little Bit—

While it’s important to make sure fans can buy your music online through your website, and other places like CD Baby and iTunes, be sure to allow them to hear or even download a few songs for free. If you’ve got the goods, your talent will sell itself.

Giveaways that include free music, T-shirts, stickers, water bottles, lighters and anything else you think fans might use are smart ways to get your name out there, and will brand you to potential new fans.

 

A little promotion can go a long way, so use the tips above to market your music to be seen, heard and appreciated by everyone who will like your songs. Your fans are out there; you just have to find them!

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They Did WHAT? Ways to Protect and Improve Your Company’s Online Reputation

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Before the Internet, it took years of good customer service and advertising to create a successful business. Now, with the addition of social media like Facebook, Twitter, Yelp, LinkedIn and Pinterest, getting a company noticed is easier than ever before.

But with great power comes great responsibility, and while word-of-mouth used to travel slowly, the social media that makes advertising easier can also spread negative reviews lightning-fast. An angry customer who might have shared a bad experience with a few friends can now condemn your company to hundreds of people at a time.

 

Below are 10 recommended ways to protect and improve your company’s online reputation.

 

1. Start on the Inside—

Employees behaving badly on the Internet can destroy a respectable company, making it important to establish a “no Internet sharing” policy with everyone hired.

Have all employees sign a legally-binding privacy agreement to refrain from discussing anything about your brand online while employed—and if they leave.

 

2. Assign Online Representatives—

It’s important to have an online presence to promote your company, but make certain nothing is posted that might insult customers.

Choose or hire specific employees to monitor and establish your online reputation, and never leave this task to a single person, because what one person may find harmless can offend another.

 

3. Positively Use Social Media—

When used correctly, social media can brand a business and improve an image. Facebook and Twitter giveaways can especially enhance your status.

Be sure to post winners of contests in a timely manner so people aren’t left wondering who won. Confirming winners shows integrity, and is a great way to earn customer trust and respect.

 

4. Good Words Earn Rewards—

Because word-of-mouth is powerful, some companies offer free or discounted products/services to loyal customers willing to give them a review.

Ask customers to e-mail links to comments or reviews they’ve posted about your business on Yelp, Amazon, Facebook, Twitter or blogs, and offer incentives for these brand-bolstering words.

 

5. Own It—

If a customer complaint is posted on your company’s Facebook page, for example, apologizing and promising to try harder next time can go a long way. People are surprisingly forgiving of minor offenses as long as remorse is shown.

Offering displeased customers a free product and asking for a second chance can also win back a person in the process of walking away.

 

6. Use It—

Having a sense of humor about a bad review will occasionally work to a company’s advantage by showing customers you can have a laugh at your own expense.

One example of this positive spin would be the New York restaurant owner who wrote on the chalkboard sign outside of his restaurant, “Come in and try the worst meatball sandwich that one guy on Yelp ever had in his life.”

Because people realize that taste is subjective, the sign intrigued them by creating curiosity about the sandwich, increasing sales.

 

7. Consider Professional Assistance—

There are companies who specialize in search engine image protection who can increase the positive results for your company and reduce the negative feedback.

If your company’s reputation has been damaged beyond what you are capable of repairing on your own, a professional online PR company can reduce potential losses.

 

8. Always Be Available—

Respond immediately to any negative comments on your company website or Facebook page, because people perceive failure to respond as a lack of concern, which will only make them more frustrated.

If you respond quickly and kindly, it will also improve your reputation and image in the eyes of everyone else reading the comments.

 

9. Communication and Contact Count—

Good communication is crucial to a good reputation. Contact information should be easily available on everything representing your business on the Internet, and customer e-mails should be answered promptly.

Also: Consider hiring a phone service to assist customers so they can always reach a representative. This shows people that you care about their business, no matter what their schedule.

 

10. Track the Talk—

You can’t fix a bad reputation if you don’t know that you have one. Setting up a Google alert can help you find out what’s being said about your business.

Technorati and BlogType can also alert you to blog comments about your brand, and Twitter mentions of your company can be tracked via search engines like Tweetdeck.

 

The online threat of rapidly-traveling negative press makes it important to protect the image of your brand, and avoid making mistakes that might lose your company valued clients and money. Use the image-improving tips above to keep your reputation golden and your customers coming back.